Project Zero is proud to have launched its Blue Turtle in the iconic Carnaby neighbourhood in London. The Blue Turtle allows consumers to know which restaurants and cafes and take action to help protect the ocean. 

Recipients of The Blue Turtle mark have eliminated avoidable single-use plastics, reduced waste and source only sustainable seafood.  To date, 50 establishments have now made the Blue Turtle pledge including all of the restaurants, bars and cafés in Carnaby's Kingly Court.  Recipients include The Rum Kitchen, Crumbs & Doilies, Bread Ahead, Jinjuu, Pure, Pizza Pilgrims, PITTABUN, Le Bab, Wright Brothers, The Diner, Darjeeling Express, The Detox Kitchen, Chai by Mira, Dirty Bones, Cahoots, Whyte & Brown, Island Poke, Señor Ceviche, The Good Egg, Soho Grind and Farm Girl.  The Blue Turtle logo lives in the windows of these establishments so customers can easily recognize those that are ocean-friendly.